My project is dedicated to determining which aspects in organisational communication function as persuasive messages influencing potential candidates’ attitudes toward organization and choices to apply for a job. I conducted a literature review to determine the state-of-the-art knowledge about diversity communication, about gender diversity in particular to identify social psychological factors in organisational communication that can affect external recipients’ attitudes and professional choices. I have developed my first study on “Emotionality in diversity statements on the websites of European companies”. This study has been being preregistered and data collection is starting. Currently I am also further developing my research project by identifying more specific research areas that I would like to investigate during my project.